About SME Sales

We are Ireland’s premier independent wholesale importation and distribution company servicing the Bathroom Showroom and DIY sectors since 1979.

Our customer base ranges from the larger retail groups to the smaller Independent hardware merchants and Bathroom shops nationwide.
We have exclusive Irish distribution rights for leading brands in the industry such as Bemis Toilet Seats, Aqualux Shower Doors Smedbo accessories and Fresco Bathroom Mirrors.

Over the past two years we added new ranges of Bathroom Accessories and Mirrors and as a result we have seen significant growth in the business.
Our goal for the future is to consolidate our existing market and expand our customer base.
To achieve this we continually add new innovative products to existing ranges. Recently we introduced a range of disability aids products for domestic use and similarly stock products tailored for contract work such as Hotels, Hospitals, Nursing Homes, Schools and other commercial buildings. We are always on the lookout for new and trending products to meet customer specific demands.

We have invested in marketing and brand awareness using purpose made merchandising units in-store and arrange product planograms along with store fit outs, which has set us apart from our competitors and ensured strong sales for us and our customers.
We have exciting plans for future growth; we are currently implementing a new marketing campaign which involves development of a full e-commerce’s website and utilising social media platforms such as Facebook, Instagram and LinkedIn.
We recently invested in a mobile showroom which will give us the ability to show our products directly to our customers at their locations. Customer care remains the core focus of our business.